Case Study: South Wind Motel achieves 99% direct bookings with Cloudbeds

South Wind Motel revives the mid-century motel experience backed by modern technology

South Wind Motel, a renovated 1959 boutique property in Columbus, Ohio, needed a modern hospitality stack that could keep labor costs low, support a small team, and help the business stand out with a direct-booking strategy. The customer chose Cloudbeds, along with integrations like Lynx and Akia, to replace outdated operations and enable a more efficient, tech-forward guest experience.

Using Cloudbeds’ platform, Booking Engine, Payments, and Marketplace integrations, South Wind Motel implemented self-check-in, keyless entry, remote guest communication, and streamlined payment and reporting workflows. The results were strong: a 99% direct booking rate, 292% RevPAR growth in the first three months, 600+ contactless check-ins, and 400+ real-time workflow notifications in a year, helping South Wind Motel 4X revenue while maintaining a 4.9-star Google rating.

South Wind Motel

Michael Kelley

Owner