Case Study: Roadside Hospitality achieves 24% ADR growth and 6.6X marketing ROI with Cloudbeds

Roadside Hospitality is rapidly expanding its portfolio with the help of Cloudbeds

Roadside Hospitality, a growing group of casual motels across South Okanagan in British Columbia, faced the challenge of integrating five acquisitions in one year, including multiple properties with outdated technology. To support their expansion and maintain a strong guest experience, they turned to Cloudbeds and its unified hospitality platform, including Cloudbeds PMS for some properties already on the system.

Cloudbeds helped Roadside Hospitality streamline operations with tools such as Cloudbeds Payments, Booking Engine, Channel Manager, Pricing Intelligence Engine, and Cloudbeds Digital Marketing Suite. The results included a 24% year-over-year ADR increase at Bowmont Motel, a 6.6X ROI on digital marketing spend across four properties, and a stronger shift toward direct bookings, all while simplifying reporting and decision-making for the team.

Roadside Hospitality

Sahad Kassam

Head of Asset Management