Case Study: Qlik achieves a believable forecast and 140% pipeline growth with Cloudapps behavioural analytics

Using Behavioural Analytics to Drive A Believable Forecast

Qlik, a visual analytics leader serving 40,000 customers, needed to turn raw Salesforce activity into actionable behavioural analytics so managers could build a believable forecast and spend time coaching rather than wrestling with massive, complex reports. Cloudapps (using the SuMo managed service) was engaged to deliver a behavioural-analytics approach that tracks high-value actions like Talk Time and opportunity progression.

Cloudapps normalized Qlik’s Salesforce data into KPI-driven behavioural insights, surfacing both positive and negative behaviours and providing real-time coaching signals. The solution drove measurable impact: 100% increase in call note capture, 140% increase in pipeline and a 230% improvement in lead response time, boosting forecast confidence, data hygiene and performance across Qlik’s core sales team.

Qlik

Chris Bryan

Director of Inside Sales