Case Study: Tquila ANZ achieves higher CRM adoption and ROI with Cloudapps SuMo Motivate

Tquila ANZ - Customer Case Study

Tquila ANZ, a leading Salesforce consulting firm (now part of Accenture), needed to help clients overcome low CRM adoption and maximize return on their Salesforce investments. In 2013 Cloudapps partnered with Tquila ANZ to bolster its Salesforce1 expertise by adding behavior‑driven adoption tools—specifically SuMo Motivate—to Tquila ANZ’s service portfolio.

Cloudapps implemented SuMo Motivate through Tquila ANZ to nudge user behavior, model best‑practice sales and marketing habits, and align individual ambitions with company goals so CRM use becomes habitual rather than a chore. The Cloudapps solution increased CRM engagement and effectiveness across Tquila ANZ’s client base, helping reduce the cost of low adoption and improve overall Salesforce ROI.

Tquila ANZ