Case Study: Multinational Telecommunications Company achieves 187% productivity boost and higher sales conversions with CloudApps' SuMo

Multinational Telecommunications Company - Customer Case Study

The Multinational Telecommunications Company, a global Salesforce user operating across 32 countries, faced fragmented CRM and processes after growth by acquisition and a federated governance model. Although they standardized on salesforce.com with thousands of users, they lacked visibility into adoption, time spent in the system, and how quickly opportunities moved through the pipeline — gaps that threatened return on their Salesforce investment. They engaged Cloudapps and its SuMo Motivate platform to address these issues.

Cloudapps deployed SuMo (installed in stealth for a 3‑month baseline, then a six‑week gamified pilot for inside sales) to drive behaviour change and surface actionable usage data. The results included a 187% productivity uplift versus baseline, 200+ extra hours of customer call time, a 60% reduction in closed/lost opportunities, improved forecasting and coaching insight, and broader roll‑out across teams — evidence that Cloudapps’ SuMo rapidly raised sales performance and adoption.