Case Study: NewVoiceMedia achieves measurable behavioural sales insights and improved rep performance with Cloudapps SuMo

Gain Early Insight Into Your Sales Performance

NewVoiceMedia, a global contact‑centre and telephony business integrated with Salesforce, needed to understand which day‑to‑day behaviours actually drive sales success. Lacking visibility into the “secret sauce” of top performers, they turned to Cloudapps’ SuMo and MoDvate gamification and behavioural‑analytics tools to capture and analyse rep activity across North America, EMEA and APAC.

Cloudapps implemented SuMo to track roughly 60 behavioural metrics, compare top performers with mid‑table reps, and gamify key activities. The analysis revealed three core behaviours—self‑generating pipeline, using the sales methodology, and keeping Salesforce up to date—enabled targeted coaching, faster onboarding and better forecasting; a timing tweak based on the data even doubled call connection rates. Cloudapps’ solution delivered clear, measurable improvements in reps’ activity quality and sales performance.

NewVoiceMedia

Mark Fellowes

SVP Sales Development & Operations