Case Study: Ebury achieves improved sales process KPIs and increased revenue with Cloudapps' SuMo Motivate

Drive The Sales Process KPIs That Accelerate Performance

Ebury, a FinTech 50 company serving over 10,000 organisations across 20 countries with a 200‑rep sales force, faced a challenge: they didn’t know which behaviours actually made top performers successful and had been relying on blunt KPIs like call time. Working with Cloudapps and its SuMo Motivate solution (together with NewVoiceMedia metadata), Ebury wanted a way to define “what good looks like,” improve hiring and coaching, and introduce a motivating, competitive sales environment.

Cloudapps’ SuMo Motivate uncovered the real drivers of success — booking meetings, updating CRM records and richer activity data — and enabled short competitions, stealth-mode testing, targeted coaching and team reassignments. As a result, reps following the right KPIs began converting to revenue, underperformers were rehabilitated and promoted, forecasting and lead qualification improved, and Ebury saw a significant drop in rep churn and clearer deal health — outcomes driven directly by Cloudapps’ behavioural insights.

Ebury

Stuart Reeves

Salesforce Product Manager