Case Study: CRMWaypoint achieves rapid Salesforce adoption and higher ROI with CloudApps' SuMo

CRMWaypoint - Customer Case Study

CRMWaypoint, a Salesforce Gold Alliance Partner that helps organisations transition to cloud-based CRM, needed a way to rapidly ramp teams onto the Salesforce platform and drive lasting user adoption and ROI. To address this, they partnered with Cloudapps and deployed Cloudapps’ motivation and data‑analysis product, SuMo, to boost engagement and embed CRM best practices.

Cloudapps’ SuMo uses gamification and behavioural analytics to increase user engagement, standardise processes across sales, marketing and service, and improve communication and collaboration. By implementing SuMo through CRMWaypoint’s advisory and implementation services, Cloudapps helped clients achieve measurable improvements in process adoption, faster time‑to‑value and stronger Salesforce ROI.

CRMWaypoint