Case Study: AppAdvice.com achieves scalable, personalized iOS app discovery for 1M+ apps with Cloudant

AppAdvice - Personalized IOS App News & Reviews Powered by the Cloudant DBaaS

AppAdvice is a top‑10 App Store news app that helps users discover and personalize iOS app recommendations from a rapidly growing, variably structured catalog (roughly one million apps). Because the data types and scale made a relational SQL approach impractical, AppAdvice needed a scalable, schemaless data platform that could handle multi‑structured app records, reviews and news without slowing product development.

AppAdvice adopted Cloudant’s CouchDB‑based DBaaS for its schemaless JSON storage, scale‑out architecture, fault tolerance, managed hosting and low‑cost startup option. The service supported AppAdvice’s growth to a catalog of over one million apps and about 400,000 daily visitors, let developers focus on user experience instead of database administration, and allowed the company to scale from a free multi‑tenant cluster to a dedicated cluster for improved price/performance.

AppAdvice.com

Mahmoud Hafez

Founder