Case Study: The Cordish Companies revitalize guest engagement with Cloud4Wi

The Cordish Companies captures 8,700+ new guest profiles per month with Cloud4Wi

The Cordish Companies, a U.S. real-estate developer, faced the challenge of revitalizing the guest experience at its entertainment districts. They needed to move beyond offering WiFi as a simple amenity and instead use it to capture first-party data and enable real-time engagement to understand on-site guest behavior. They partnered with vendor Cloud4Wi to address this.

Cloud4Wi's solution integrated seamlessly with The Cordish Companies' network infrastructure to turn guest WiFi into a powerful business tool. The implementation across 20 locations resulted in the capture of over 8,700 new guest profiles per month with a 100% marketing opt-in rate. By integrating this data with their CRM, Cloud4Wi enabled The Cordish Companies to build a 360-degree view of guests and launch highly targeted, real-time marketing campaigns.

The Cordish Companies