Case Study: Prada Group transforms in-store customer experience with Cloud4Wi

Prada Group personalizes 600+ stores with Cloud4Wi

The Prada Group, a world leader in the luxury goods sector, faced the challenge of not having guest WiFi in its over 600 global stores. This absence was impacting customer satisfaction and causing the company to miss social media opportunities. They needed a solution that could handle a complex global deployment, provide easy management, and offer more than just basic connectivity. They chose to implement the product suite from vendor Cloud4Wi.

Cloud4Wi's solution provided a quick and easy rollout, enabling branded splash pages and a variety of social login options. The results included a dramatic boost in customer satisfaction and the ability to grow their customer database by assigning a digital identity to shoppers. This allowed The Prada Group to recognize returning customers and collect valuable in-store behavioral analytics, forming a foundation for future personalization initiatives.

Prada Group