Case Study: Opera San José boosts patron engagement with Cloud4Wi

Opera San José boosts patron engagement with Cloud4Wi: 51% live vote response and 84% opt-in

Opera San José, a professional opera company, faced the challenge of turning its existing venue WiFi from a basic utility into an active platform for audience engagement. Under the leadership of General Director Shawna Lucey, they wanted to move beyond traditional performances and create a genuine two-way dialogue with patrons. They partnered with Cloud4Wi to evolve their WiFi into a tool for real-time interaction without replacing their existing Ruckus hardware.

The solution from Cloud4Wi transformed the WiFi into a platform for data collection and engagement. Patrons logging in were directed to a live survey, allowing them to vote on the ending of a Mozart opera. This resulted in a 36% connection rate, with 51% of patrons completing the survey and 84% opting in to future marketing. Cloud4Wi enabled Opera San José to create a memorable, interactive experience that successfully blended technology with the arts.

Opera San José