Case Study: The Cordish Companies achieves a revitalized guest experience and real-time, data-driven engagement with Cloud4Wi

How The Cordish Companies revitalize the guest experience

The Cordish Companies, a leading real estate developer known for revitalizing mixed‑use and entertainment districts, needed to transform free WiFi from a basic amenity into a tool for richer guest experiences and real‑time engagement. To capture on‑site behavior and build meaningful guest profiles, The Cordish Companies selected Cloud4Wi and its application suite to unify heterogeneous network hardware and use WiFi as a touchpoint for collecting demographic and location‑based insights.

Cloud4Wi was rolled out beginning in Spring 2018 across 8 entertainment districts, with branded splash pages (email/Facebook login), privacy‑aware digital identities, and out‑of‑the‑box engagement tools integrated with Microsoft Dynamics 365. The deployment produced measurable results: about 7,900 guest profiles per month, a 35% opt‑in rate and a 35% email open rate, enabling The Cordish Companies to run targeted offers, event promotions and COVID‑era communications that strengthened guest loyalty and on‑site engagement.

The Cordish Companies

Paul Weil

Director of Information Services