Case Study: HOCO Entertainment grows its customer database and boosts engagement with Cloud4Wi Guest WiFi

HOCO grows customer profiles 112K+ a year with Cloud4Wi

HOCO Entertainment, a major Canadian tourism operator of Clifton Hill in Niagara Falls, faced the challenge of understanding and engaging its large volume of visitors in an open-air park with no gates. Unable to collect data on these anonymous guests, HOCO turned to Cloud4Wi's guest WiFi solution to grow its customer database and gain behavioral insights for targeted retargeting.

Cloud4Wi implemented a custom guest WiFi platform that enabled easy, privacy-compliant opt-in for visitors. The solution automatically fed collected data into HOCO's CRM, resulting in the collection of over 112,000 customer profiles annually, a 70% marketing opt-in rate, a 79% reduction in bounce rate, and a 178% uplift in email open rates within the first year. Using Cloud4Wi's analytics, HOCO gained actionable insights into visitor behavior, significantly improving customer engagement and conversion.

HOCO Entertainment