Case Study: HOCO Entertainment grows its customer database with Cloud4Wi guest WiFi

HOCO Entertainment boosts email open rates by 178% with Cloud4Wi

HOCO Entertainment, one of Canada's largest tourism organizations, faced the challenge of understanding and engaging the many anonymous visitors to its open-air Clifton Hill park in Niagara Falls. Without gates or a way to collect data, they relied on anecdotal evidence and lacked behavioral insights for retargeting. They needed a solution to offer guest WiFi while growing their customer database, leading them to partner with vendor Cloud4Wi.

Cloud4Wi's guest WiFi solution was implemented over an Extreme Networks infrastructure, allowing HOCO to easily collect visitor information through a customized login portal. The results were significant: over 112,000 customer profiles collected per year with a 70% marketing opt-in rate. This data-driven approach led to a 79% reduction in email bounce rate and a 178% uplift in email open rates within the first year, transforming how HOCO engages with its customers.

HOCO Entertainment