Case Study: Guess achieves 360° customer profiles and personalized in-store marketing with Cloud4Wi

Guess unlocks 30K+ new customer profiles per month with Cloud4Wi

Guess, a leading global fashion retailer, faced the challenge of gaining deeper insight into its in-store customers to fuel its AI-driven marketing strategies. The company needed to identify customers, understand their preferences, and analyze in-store behavior to enable personalized interactions in real time. To address this, Guess partnered with vendor Cloud4Wi to leverage its services on top of their existing Cisco wireless infrastructure.

Cloud4Wi implemented a solution using a consent-based WiFi onboarding process to build 360-degree customer profiles. This allowed Guess to collect over 30,000 new customer profiles per month across 700+ global stores and reveal over 1 million real-time moments per year. The vendor's integration helped Guess create actionable data to power personalized marketing experiences and plan for future integration with Salesforce Marketing Cloud.

Guess