Case Study: Fondazione Palazzo Strozzi boosts visitor engagement with Cloud4Wi

Fondazione Palazzo Strozzi boosts visitor engagement with Cloud4Wi and a 48% opt-in rate

Fondazione Palazzo Strozzi, a world-class cultural hub in Florence, Italy, sought to evolve its visitor experience beyond static exhibits. The foundation needed to become more visitor-centered by creating a 360-degree experience that involved guests both physically and digitally. To achieve this, they partnered with Cloud4Wi to implement a next-generation WiFi platform that would provide seamless connectivity and help them understand on-premises visitor behaviors.

Cloud4Wi's solution provided seamless WiFi connectivity through a branded captive portal, enabling visitors to access engaging content like audio guides and special offers. This implementation allowed Palazzo Strozzi to collect over 80,000 contacts with a 48% marketing opt-in rate and a 42% profiling rate. The data-driven approach, integrated into their marketing hub, led to highly personalized communications, achieving email open rates as high as 45% and fostering deeper visitor engagement.

Fondazione Palazzo Strozzi