Case Study: Fondazione Palazzo Strozzi achieves a unified, personalized digital visitor experience with Cloud4Wi

Cloud4Wi provides Fondazione Palazzo Strozzi with a new digital visitor experience

Fondazione Palazzo Strozzi, a leading cultural center in Florence, needed to become more visitor‑centered by unifying digital experiences across its courtyard and exhibition rooms and by personalizing interactions, collecting feedback, and delivering services directly to visitors’ smartphones. Cloud4Wi was selected as the technology partner to provide location‑based technology and new Wi‑Fi connectivity to meet these needs.

Cloud4Wi implemented a location‑based Wi‑Fi engagement platform, launched during the Donatello, Il Rinascimento exhibition, to deliver targeted content and enable two‑way conversations with visitors. The solution gave Fondazione Palazzo Strozzi the ability to capture visitor data and feedback, personalize experiences, and boost multichannel digital engagement — measurable impacts include new site‑wide Wi‑Fi connectivity, visitor data capture capabilities, and streamlined digital services powered by Cloud4Wi.

Fondazione Palazzo Strozzi

Elena Briola