Case Study: Carmila strengthens customer relationships with Cloud4Wi

Carmila reaches 91% opt-in with Cloud4Wi

Carmila, a large European retail property company, needed to enhance customer experiences and provide effective marketing tools for its brand partners. To address this, they chose Cloud4Wi's guest WiFi solution to turn their network into a source of first-party data and personalized engagement.

Cloud4Wi's platform integrated with Carmila's Cisco Meraki infrastructure, offering customizable login portals and robust analytics. This implementation allowed Carmila to gather over 33,000 opted-in contacts monthly with a 91% opt-in rate, build detailed customer behavioral profiles, and deliver data-driven marketing campaigns for retailers, which proved invaluable for maintaining customer relationships during the COVID-19 pandemic.

Carmila