Case Study: Boisset Collection transforms guest WiFi into a strategic engagement and CRM tool with Cloud4Wi

Boisset Collection boosts guest WiFi engagement with Cloud4Wi, reaching 20.8K visitors and 73.7% opt-in

The Boisset Collection, a family-owned fine wine company, sought to transform its guest WiFi from a basic utility into a strategic tool for customer engagement. Their previous solution lacked analytics, CRM integration, and customization, preventing them from capturing valuable guest data. They partnered with Cloud4Wi and its guest WiFi platform to address these challenges.

Cloud4Wi implemented a branded captive portal that seamlessly integrated with Boisset's existing Cisco hardware. The solution enabled simplified data collection and real-time integration with the Dotdigital CRM. This allowed Boisset to capture first-party data and automate marketing. The results included onboarding over 20,000 visitors in a year, achieving a 73.7% marketing opt-in rate, and a 7% conversion rate of new contacts to purchasers.

Boisset Collection