Case Study: Vertex Pharmaceuticals streamlines CRM and field operations with Cloud Sherpas

Vertex Pharmaceuticals adopts CRM Platforms with the help of Cloud Sherpas

Vertex Pharmaceuticals, a pharmaceutical company, faced challenges in managing its complex drug approval and sales process due to outdated, manual systems. To provide its sales team with better, up-to-date data for educating prescribers and maximizing post-approval sales, the company engaged Cloud Sherpas to implement a new CRM platform.

Cloud Sherpas implemented the Veeva and Service Cloud applications to automate Vertex's field operations and call planning. The solution consolidated six manual systems into a single platform, leading to significant business process improvements in territory alignment and call-plan management. According to a Vertex manager, Cloud Sherpas’s work extended beyond technology to help identify and capture low-hanging fruit for the business.

Vertex Pharmaceuticals

Jennifer Kenyon

CRM Platform Manager