Case Study: A&N Media boosts Salesforce user adoption with Cloud Sherpas

User Adoption Is The key to success At A&N Media

A&N Media, a leading UK media company, faced a major challenge with low user adoption of Salesforce Sales Cloud. After their initial implementation, which focused heavily on technology with minimal training, adoption rates stagnated at only 14%. To turn this around, they engaged the vendor Cloud Sherpas to help drive user acceptance and improve their CRM process.

Cloud Sherpas implemented a new change management and training process that focused on people and business needs, not just technology. This involved holding workshops with key staff to design new workflows and ensure users understood the benefits. As a result of this approach, a subsequent rollout to the Metro advertising team achieved an 86% user adoption rate, a dramatic improvement that A&N Media successfully duplicated across other parts of the business.

A&N Media

Rina Chotai

Head of delivery for mobile and cloud products and services, A&N Media