Case Study: Panasonic achieves unified customer view and more accurate forecasting with Cloud Sherpas Salesforce implementation

Panasonic Reveals Keys To Recent CRM Project Success With Cloud Sherpas

Panasonic, a major global electronics manufacturer, faced significant challenges after merging three B2B divisions. They operated on 12 separate customer databases, preventing a unified customer view and accurate sales forecasting. To support its new single division with €1 billion in revenue, Panasonic partnered with Cloud Sherpas to implement a Salesforce.com CRM system that could integrate these disparate data sources.

Cloud Sherpas successfully executed the Salesforce implementation, migrating 35,000 accounts, 38,000 contacts, and over 30,000 opportunities with exceptional accuracy; the financial pipeline data was reported to be within 20 euro cents of the original values. The vendor also trained 310 users, and the project was completed on a tight nine-month timeline. Panasonic cited the strong cultural fit, transparent partnership, and expert work from Cloud Sherpas as the keys to the project's overwhelming success.

Panasonic