Case Study: Genzyme Biosurgery improves mobile CRM access and speeds clinical information sharing with Cloud Sherpas and Salesforce

Genzyme Biosurgery meets business requirements With Salesforce.Com

Genzyme Biosurgery, a biotechnology company, faced challenges with its outdated SalesLogix CRM system, which required lengthy IT involvement for minor updates and lacked modern web and mobile functionality. The company turned to vendor Cloud Sherpas to implement a new Salesforce.com CRM solution to gain a more agile and mobile-friendly platform for its operating-room-based sales force.

Cloud Sherpas executed a focused, bite-sized implementation project with an emphasis on extensive pre-planning. The solution included migrating all user contacts into the new system before launch and adding efficiency tools like automated thank-you letters. The results were significant; reps gained immediate mobile access, and the process for sending clinical information was reduced from 2-3 weeks to happening instantly. Genzyme Biosurgery has since grown its business around the new Salesforce system.

Genzyme

Michael Aceti

Senior Director of BSS Commercial development, Genzyme Biosurgery