Case Study: Affinion International streamlines sales and boosts visibility with Cloud Sherpas and Salesforce Sales Cloud

Affinion International automates sales With Salesforce Sales Cloud

Affinion International, a professional services firm specializing in customer loyalty strategies, faced the challenge of having inconsistent and localized manual sales processes across its global offices. This lack of standardization and automation limited visibility into sales activities and the overall sales pipeline, hindering the company's new focus on sales growth. To address this, they partnered with vendor Cloud Sherpas for a Salesforce Sales Cloud implementation.

Cloud Sherpas worked with Affinion International to automate and standardize its sales processes on the Salesforce platform, completing the implementation and user training within a ten-week timeline. As a result, sales leaders now have a single, automated view of all regional sales activities and pipeline data through Salesforce dashboards. The solution launched with a high level of user adoption, and the company is now planning its next phase of system integrations with Cloud Sherpas to drive adoption even higher.

Affinion International

Per Landquist

Managing Director