Case Study: WTA transforms its business with Cloud Pro’s SAP HANA solution

Women's Tennis Association transforms its business with help of SAP HANA

WTA wanted to transform both player coaching and the fan experience, but needed a way to deliver real-time match insights and build a more data-driven sports entertainment model. Working with Cloud Pro and SAP HANA, the organization introduced SAP Tennis Analytics to capture and analyze player performance during matches.

Cloud Pro helped implement the SAP HANA cloud-based solution, which gives coaches real-time on-court data and archives match history for later analysis. The result is improved coaching support and a stronger foundation for WTA’s broader digital transformation, with the potential to share live data with fans in the future and create a more engaging tennis experience.

WTA

Stacey Allaster

CEO