Case Study: WHSmith achieves streamlined B2B ecommerce operations with Cloud Pro

WHSmith develops own B2B cloud-based ecommerce platform

WHSmith needed a world-class B2B ecommerce capability to help its franchisees manage purchases, payments, order history, account details, refunds, and returns across its international operations. To address this, WHSmith worked with Cloud Pro using NetSuite’s SuiteCommerce platform to build a secure, mobile-friendly online platform for its business network.

Cloud Pro helped implement the solution, which automated previously manual tasks like faxing and emailing orders and standardized reporting across stores in the UK, Europe, the Middle East, Asia, and Australia. The result was a faster, more efficient experience for customers and franchisees, improved operational consistency, and a platform designed to support future growth and strategic opportunities.

WHSmith

David McGrath

Head of Shared IT Services