Case Study: Smyths Toys achieves flexible, scalable seasonal growth with Cloud Pro

Smyths is more than toying with the idea of cloud

Smyths Toys, the seasonal toy retailer with 63 stores in Ireland and the UK, needed a more flexible way to support its rapidly growing online business, especially during the busy run-up to Christmas. Its existing server hardware was nearing end of life and much of its capacity sat unused for most of the year, so Smyths Toys turned to Cloud Pro and cloud computing to scale with demand.

Cloud Pro helped Smyths Toys migrate from its legacy infrastructure to a cloud setup that could “flex up” during peak trading and “flex down” afterward, while maintaining secure connections and aiming for zero-risk migration. The result was a more cost-effective platform for handling explosive online growth, with the business reporting 100% growth in 2012 versus 2011 and 70% growth the following year.

Smyths Toys

Vincent Nolan

Head of IT