Case Study: Direct Line achieves faster innovation and organisational agility with Cloud Pro and AWS

How the cloud gave Direct Line Group an appetite for innovation

Direct Line Group moved to Cloud Pro’s cloud services on Amazon Web Services (AWS) first for dev and test workloads, then expanded to production for customer FAQs, Direct Line for Business, and Green Flag websites. The insurer’s challenge was finding faster technology while still operating in a highly regulated environment, and it also wanted to enable more innovation across the business.

Cloud Pro helped Direct Line use AWS to simplify server setup and speed up delivery, making it possible for marketing, finance, and HR teams to experiment more independently. The result was a faster, more agile organization: server provisioning dropped from a lengthy approval process to just eight clicks, supporting continuous delivery and helping Direct Line become quicker to respond and innovate.

Direct Line

Ash Roots

Director of Digital