Case Study: GTA Travel achieves streamlined global collaboration with Cloud Pro

How cloud brought a global enterprise back on track

GTA Travel, the global hotel sourcing company, was struggling with manual, email-heavy processes and spreadsheet-based administration across 150 countries. Working with Cloud Pro and Salesforce, the company wanted a better way to manage contacts, track leads, and improve collaboration across its worldwide workforce.

Cloud Pro helped GTA Travel implement Salesforce CRM and Chatter to replace outdated workflows with cloud-based, connected processes. The result was better lead tracking, faster contract turnaround, stronger cross-department collaboration, and fewer operational bottlenecks; 1,200 employees were already using Chatter, about 800 were using Salesforce CRM, and the company planned to expand Chatter to 2,300 staff.

GTA Travel

Vanessa Mirfield

Head of Gobal Hotel Operations