Case Study: Charles Tyrwhitt achieves scalable e-commerce growth with Cloud Pro

Charles Tyrwhitt rolls out e-commerce platform with Demandware and Javelin

Charles Tyrwhitt, the British menswear retailer, needed a stronger digital backbone to connect retail stores, contact centres, and online channels more closely and support its growing omnichannel e-commerce strategy. To meet that challenge, it worked with Cloud Pro, using Demandware’s Commerce Cloud and Javelin to build a scalable new e-commerce infrastructure.

Cloud Pro helped Charles Tyrwhitt launch a responsive website across the UK, USA, Germany, and Australia, with personalised recommendations and a platform designed to scale as the business grows. The rollout improved speed to market and made the launch smoother than expected, while also creating a foundation for future multilingual and local-currency sites to support expansion into new markets.

Charles Tyrwhitt

Kerry Fosbre

Charles Tyrwhitt