Case Study: Channel 4 achieves better data analytics with Cloud Pro

Channel 4 uses cloud to make more sense of data

Channel 4, one of the early adopters of cloud computing, was already using Amazon EC2 for its websites but needed a better way to scale analytics as data volumes grew. With its existing BI setup reaching its limits and becoming too expensive to expand, the broadcaster looked to Cloud Pro to support a more flexible, open-source approach to big data.

Cloud Pro helped Channel 4 explore a cloud-based analytics architecture using Hadoop and Hive alongside AWS. The solution modernized its data handling without a costly infrastructure overhaul, and Channel 4 reported that it could run major initiatives on Amazon with confidence, avoiding the need to start a year earlier and spend heavily elsewhere.

Channel 4

Bob Harris

CIO