Case Study: Action for Children achieves scalable, data-driven fundraising with Cloud Pro

Action for Children moves into cloud with Rackspace

Action for Children needed a more flexible and resilient web infrastructure to handle sudden traffic spikes from events like celebrity tweets, while also keeping sensitive children’s and family data on-site. After struggling with a shared hosting setup that limited its ability to switch agencies and caused costly downtime during traffic surges, the charity turned to Cloud Pro for a cloud-based hosting solution.

Cloud Pro implemented a hybrid cloud environment using cloud hosting for the public website and dedicated on-premises servers for secure data storage. The new setup let Action for Children scale resources on demand, reduce disruption, and use Big Data analytics to better understand donors and target campaigns; it also enabled pay-as-you-go Hadoop analysis that the charity could not afford to run itself, improving fundraising ROI and increasing future donation potential.

Action for Children

Darren Robertson

Digital Communications Data Scientist