Case Study: TJX Companies scales loyalty and customer engagement with Cloud Payments

TJX Companies - Customer Case Study

TJX Companies, a major off-price retailer, required a GDPR-compliant loyalty solution for its European subsidiary, TK Maxx. The challenge involved building a flexible, API-driven platform that could integrate with multiple vendors for customer identification, POS clearing, and reward redemption. It needed to reside on European servers within a dedicated, secure, and white-label environment. Cloud Payments was selected to provide this service using its StickyStreet loyalty platform.

Cloud Payments implemented a dedicated instance of its StickyStreet platform in an AWS data center in Ireland. The solution provided the required security, redundancy, and custom business rules. Following a successful pilot, the loyalty program was rolled out to all TK Maxx stores in the UK and Ireland. The platform successfully scaled to serve over 1.75 million customers and process over 20 million transactions, with a subsequent v2 upgrade in 2019 adding further functionality and a seamless integration with the tkmaxx.com website.

TJX Companies