Case Study: Leading OTT Company achieves 2x faster content rendering with Cloud Kinetics and AWS CloudFront

Facilitated Content Delivery on AWS CloudFront OTT Platform

Cloud Kinetics helped a leading OTT Company in India that operates multiple TV channels and an OTT platform serving users worldwide. The customer wanted to improve the experience for end users across devices and geographies, especially by making content delivery faster and more reliable. Cloud Kinetics used AWS CloudFront to support this goal.

Cloud Kinetics implemented a CloudFront-based architecture with edge caching, ELB, auto-scaled Node.js applications on EC2, MongoDB replication on EC2, Redis for session storage, and CodeDeploy with S3 for deployments. This delivered smoother user experience, reduced downtime, and more controllable costs, with measurable results including a 2x improvement in content rendering and more than 50% improvement in user retention with near-zero downtime.