Case Study: Snow + Rock achieves 13% recovery of lost sales and 3.64% uplift in online sales with cloud.IQ cartRecovery

Snow + Rock recover 13% of lost sales with cloud.IQ cartRecovery

Snow + Rock, a UK outdoor retail specialist, faced a 65% basket abandonment rate and wanted to improve on a previous cart recovery campaign to drive more online sales from already-engaged shoppers.

By adding cloud.IQ’s tag and deploying a three-message, personalized cart recovery series with tested timings and real-time analytics, Snow + Rock recovered 13% of abandoned sales, achieved a 3.64% uplift in online revenue, saw recovered carts deliver a 9% higher average order value, and outperformed their prior provider’s revenue by 89%.

Snow + Rock

Matthew Martin

E-Commerce Manager