Case Study: SealSkinz achieves 10-25% of total revenue from abandoned-cart recovery with Cloud IQ

Sealskinz convert more sales with basket abandonment re-marketing

SealSkinz, founded in 1999, makes waterproof socks, gloves and hats and has expanded from supplying retailers to selling directly online and internationally. Facing seasonal dips—especially in summer—SealSkinz wanted a cost-effective way to improve on-site conversion and recover revenue lost to abandoned shopping carts.

They ran a free trial of cloud.IQ’s cartRecovery, added a single tracking tag and launched automated remarketing emails within days. The result: cartRecovery now drives 10–25% of SealSkinz’s total revenue, delivering strong ROI through quick setup, a fully managed service and fixed monthly pricing that becomes more cost-effective as sales grow.

Sealskinz

Julie Fawcett

Head of e-Commerce