Case Study: Mytopia achieves 17% abandoned‑cart recovery (11% converted to sales) with cloud.IQ cartRecovery

Mytopia converts 17% more sales with cloud.IQ

Mytopia, founded in 2006, is an Australian online retailer (formerly trading via eBay) selling everything from furniture to outdoor machinery and generating around $40M annually. As it launched a standalone website it faced a competitive e‑commerce market and high checkout abandonment; the team could see lost sales but couldn’t quantify the opportunity without better conversion technology.

In August 2013 Mytopia deployed cloud.IQ’s cartRecovery — a quick, low‑risk, fully managed retargeting solution that sends automated emails to shoppers who abandon checkout. The result was immediate: 17% of abandoned carts were recovered in the first month and continuing conversions ran at about 11%, delivering measurable incremental revenue with no upfront fees.

Mytopia

Nick Fung

Marketing Manager