Case Study: myhotelbreak.com achieves an 18% website conversion lift and 11.1% revenue uplift with Cloud IQ

myhotelbreak.com - Customer Case Study

myhotelbreak.com is a family‑owned Scottish travel retailer attracting about 130,000 unique visitors a month but converting just 2.71% of them. With tight industry margins where every sale matters, the company needed a way to turn more site interest into completed bookings and reduce drop‑off during the purchase journey.

Cloud IQ used its Site Analyser to pinpoint basket and checkout abandonment and deployed a Basket Reminder overlay (emailing customers their basket) plus a Cart Recovery remarketing flow. Ongoing A/B testing and subject‑line personalization further improved performance — Cloud IQ campaigns achieved a 31% conversion rate, driving an 11.1% uplift in overall revenue and an 18% increase in website conversion rate.

myhotelbreak.com

Mark Simpson

Website Manager