Case Study: YER automates talent journeys and connects marketing to placements with Cloud Integrate

YER keeps talent pools warm without recruiter effort with Cloud Integrate

YER, a leading executive and professional staffing firm in the Netherlands, faced challenges with its scaling multi-country operation. Its data was disconnected, candidate engagement was manual, and performance reporting was delayed. Cloud Integrate was engaged to address these issues, including strong candidates going cold in their talent pool and an inability to connect marketing efforts to actual placements.

Cloud Integrate implemented an automated solution using Marketing Cloud Next to nurture pre-screened candidates without recruiter effort. The solution provided personalized engagement, connected marketing campaigns to commercial outcomes for the first time, and delivered real-time dashboards. The platform was also built for multi-country expansion without requiring a rebuild. As a result, YER's marketing team now runs automated journeys with higher engagement, leadership steers on live data, and the foundation is set for growth into new markets.

YER