Case Study: Western Michigan University builds Salesforce talent and strengthens advancement operations with Cloud for Good

Western Michigan University raises over $960K on Giving Day with Cloud for Good

Western Michigan University needed to scale its Advancement Services team and find a qualified Salesforce resource to support its Alumni CRM. After unsuccessful attempts to fill the role through traditional postings, they partnered with Cloud for Good to utilize its Talent for Good program for talent identification.

Cloud for Good provided a dedicated Talent for Good Analyst who served as a full-time system administrator, managing data reporting, dashboards, and key initiatives like the annual Giving Day. The analyst's work helped raise over $960k for the university and she was instrumental in building new programs. Due to her performance, she was hired into a full-time System Specialist role. Cloud for Good's solution provided WMU with expertly vetted talent and ongoing coaching support.

Western Michigan University