Case Study: University of Massachusetts Amherst centralizes campus communications with Cloud for Good and Salesforce Marketing Cloud

University of Massachusetts Amherst centralizes communications and reaches 60% open rates with Cloud for Good

The University of Massachusetts Amherst faced a challenge in centralizing communications across its 12 distinct schools and colleges due to disparate systems that lacked configurability. In partnership with vendor Cloud for Good, UMass Amherst sought to enhance engagement with constituents like students and parents by implementing Salesforce Marketing Cloud to create a unified platform and a smarter communication strategy.

Cloud for Good implemented Marketing Cloud, including MobileConnect for SMS messaging and a custom Preference Center. This solution empowered UMass to create targeted communication journeys, respect subscriber preferences, and send critical COVID-19 alerts. The results were highly successful, with the university achieving email open rates of 60% overall and 40% for commercial emails, far exceeding the industry standard of 20%. Over 50% of an incoming class also opted into text communications, demonstrating the solution's significant impact.

University of Massachusetts Amherst