Case Study: UMass Amherst boosts campus-wide engagement with Cloud for Good and Salesforce Marketing Cloud

UMass Amherst boosts email deliverability to 99.8% with Cloud for Good

The University of Massachusetts Amherst (UMass Amherst) partnered with Cloud for Good to implement Salesforce Marketing Cloud. The university faced the challenge of improving its mass communications and increasing engagement with students, staff, and faculty across its campus.

Cloud for Good helped UMass Amherst consolidate its email communications and implement Marketing Cloud, MobileConnect, and marketing automation journeys. The results included a 99.8% email deliverability rate, a 63% open rate, and an 87% year-over-year increase in commercial email sends. The solution also saved staff approximately 180 hours annually and achieved an unsubscribe rate 50% lower than the industry standard, significantly optimizing campus-wide outreach for Cloud for Good's customer.

University of Massachusetts Amherst (UMass Amherst)