Case Study: University of Alabama at Birmingham transforms student journeys with Cloud for Good Salesforce solutions

UAB engages 350+ users and streamlines admissions with Cloud for Good

The University of Alabama at Birmingham (UAB) partnered with Cloud for Good to overcome challenges with its legacy CRM system, which included managing communications, empowering recruiting and admissions, and establishing a centralized environment for management and engagement.

Cloud for Good implemented a customized Salesforce Education Data Architecture (EDA) environment integrated with Marketing Cloud and Admissions Connect. The solution streamlined internal and external communications, accelerated recruitment through an online application portal, and provided a unified data model. As a result, UAB improved engagement with over 350 internal users, saw high response rates from student text communications, and gained industry-wide recognition for innovation.

University of Alabama at Birmingham (uab)