Case Study: The Center raises $80K more and boosts event sign-ups with Salesforce from Cloud for Good

The Center raises $80K more and boosts pride event registrations by 20% with Cloud for Good

The Center, New York City's LGBTQ community center, faced challenges with its rigid and siloed Blackbaud Raiser's Edge system, which forced staff to adapt their work to the software and lacked integration flexibility. Seeking a platform aligned with their values, they partnered with Cloud for Good to migrate to Salesforce Nonprofit Cloud.

Cloud for Good implemented Salesforce, integrating over a dozen applications including Pardot for marketing automation. The solution broke down data silos, provided a 360-degree view of constituents, and enabled automated communications. Results included a 20% increase in pride event registrations post-launch and an additional $80,000 raised in one year from a simple donation checkbox feature, while also improving staff collaboration and operational visibility during remote work.

The Center