Case Study: Teach for America improves constituent engagement with Cloud for Good’s Salesforce Marketing Cloud strategy

Teach for America boosts email open rates to 42.6% with Cloud for Good

Teach For America, an education nonprofit, faced challenges with outdated technology that created data silos and disjointed communication across its many regions. This led to poor constituent experiences and high unsubscribe rates. They partnered with Cloud for Good to implement Salesforce Marketing Cloud to create a unified, constituent-first marketing strategy.

Cloud for Good's solution centralized data and built dynamic communication preference centers, giving constituents control and regional staff better tools. The results were immediate, with a 42.6% email open rate and a 7.6% click-through rate in the first month. Most notably, fundraising campaign opt-out rates dropped from 1% to below 0.5%, dramatically improving engagement.

Teach for America (tfa)