Case Study: Purdue for Life Foundation Gets More from Salesforce Marketing Cloud with Cloud for Good

Purdue for Life Foundation prioritizes 30 journey requests into 5 with Cloud for Good

The Purdue for Life Foundation, which supports a global network of over 600,000 alumni and donors, was struggling to maximize its use of Salesforce Marketing Cloud. Their email processes were largely manual, dependent on a complex system of over 1,000 sender profiles and a few key people, while a growing backlog of journey requests left their small team stretched thin. They engaged Cloud for Good to help them get more from the platform.

Cloud for Good audited the setup, prioritized the backlog, and built five high-value automated journeys, including the foundation's first SMS journey and its first to integrate email with direct mail. Through managed services, Cloud for Good also kept the weekly email program running during a staffing gap, preventing nearly 40% of outgoing communications from being cancelled. The engagement strengthened their infrastructure, unlocked new capabilities, and provided a clear path forward, with Cloud for Good praised for its collaborative, hands-on approach.

Purdue for Life Foundation