Case Study: Old Dominion University builds its Salesforce team and clears backlog with Cloud for Good Talent for Good

Old Dominion University hires and trains one Salesforce Analyst with Cloud for Good to clear backlog and boost Marketing Cloud support

Old Dominion University (ODU) faced significant challenges in recruiting qualified in-house Salesforce talent to manage its platform and a growing technical backlog, particularly for its Enrollment Management team. After struggling with their own hiring processes, ODU partnered with the vendor Cloud for Good to utilize their Talent for Good service to find a skilled, local candidate.

Cloud for Good successfully sourced, hired, and trained a Talent for Good Analyst for ODU. This resource provided crucial support by managing Marketing Cloud communications, handling data imports, troubleshooting platform issues, and taking on projects to clear the backlog. The solution was so effective that ODU hired the analyst as a full-time employee. Cloud for Good's program provided immense value by eliminating ODU's hiring obstacles and delivering a highly qualified team member who alleviated pressure on the internal staff and improved their Salesforce operations.

Old Dominion University