Case Study: National Aquarium creates a next-generation visitor experience with Cloud for Good

National Aquarium tracks 20,000+ animals and real-time transactions with Cloud for Good

The National Aquarium, a nonprofit organization inspiring aquatic conservation, faced significant challenges with its outdated Paciolan ticketing system, which was ill-suited for donor and patron management as a CRM. This system created data silos, duplicated records, and lacked sophisticated fundraising tools, hindering their ability to track relationships and donations effectively. They partnered with Cloud for Good to implement a centralized solution using the Salesforce platform and the Nonprofit Starter Pack (NPSP) to overcome these limitations.

Cloud for Good implemented a bi-directional integration with the Siriusware POS system and utilized Classy for online donations, creating a unified view of every constituent. This solution provided the Aquarium with real-time data synchronization, comprehensive gift tracking, and advanced reporting capabilities. The result was a complete redefinition of their visitor and donor experience, enabling efficient prospecting, mobile fundraising, and active participation from all staff. The client reported being extremely satisfied with Cloud for Good's professionalism and the successful, customized implementation.

National Aquarium