Case Study: IU Health Foundation modernizes fundraising and unifies donor data with Cloud for Good and Salesforce

IU Health Foundation modernizes fundraising in 6 months with Cloud for Good

IU Health Foundation, the philanthropic arm of Indiana University Health, faced significant challenges with its outdated Blackbaud Raiser’s Edge NXT fundraising database. The system operated in silos, preventing integration with the health system's Salesforce CRM and forcing staff to manually export data to Excel for reports. This lack of real-time visibility and integration hindered donor stewardship and created compliance concerns as the organization planned for future growth. To modernize its operations, the foundation partnered with Cloud for Good.

Cloud for Good implemented Salesforce Nonprofit Cloud, Marketing Cloud, and its proprietary Cumulus Fundraising accelerator. This solution integrated the fundraising database with digital communications, providing a unified view of donors and patients. The ready-to-use Cumulus reports package gave the team immediate access to critical fundraising metrics. As a result, the foundation achieved faster workflows, gained actionable data insights, and established a strategic, integrated platform for future growth.

IU Health Foundation